We are thrilled to welcome our newest sparkling water flavor, Blood Orange Tangerine, to the lineup! With a multi-dimensional and almost berry-like depth that comes from real squeezed blood oranges that is perfectly highlighted by the bright, sweetness from real squeezed tangerines – the taste is anything but ordinary. Which is why we think it’s the perfect homage to our community of Drifters, Spindrift fans who are unabashedly themselves and celebrate craft and quality. Blood Orange Tangerine is perfect for a group of people who always seek the unique.
“Blood Orange Tangerine is a continued affirmation to ourselves and what we stand for: innovation, always using the best-tasting real ingredients, and celebrating our community of dedicated fans.”
-Bill, Founder and CEO.
Blood Orange Tangerine, or “BOT” as we’ve lovingly dubbed it, is perfect for our unique community because they, too, are anything but ordinary. As you may know, we launch new flavors to our community first. The amazing community of Drifters has made us who we are and we want those long-time fans to be the first to try our new flavors. They have made us the brand we are today and we want them to know they are our priority.
“I believe the reason we’ve been so successful is because we put our community first. We had such a successful 2021 because of them, launching our best-selling Lemonade line and our first hard seltzer, Spindrift Spiked. Our community inspires us to innovate and push the boundaries of what a beverage brand can be. Flavor launches are our way to give back to them and say, ‘thank you’,” said Bill. “We’re especially excited because no one has made a Blood Orange Tangerine sparkling water before! I know people will love the incredible flavor and beautiful color. It tastes really special.”
"Blood orange is definitely the most avant garde of oranges."
-Caitlin - Innovation
BOT offers us yet another chance to be creative in the sparkling water world, Our community is so creative, we wanted our 2022 flavor to reflect that, too. “Blood orange is definitely the most avant garde of oranges,” said Caitlin, from our Innovation Team, “They taste almost like grapefruits to me. Deep and tart. And tangerines are so sweet. Together, they make each other better. I say this about every flavor – but BOT is definitely one of my favorite flavors we’ve ever made.”
For a chance to try Blood Orange Tangerine first, you’ve got to be a Drifter. Go here, enter your info, and you could be randomly selected every day next week to win. Yup, that’s it. We can’t wait to see what you think!